USE YOUR WORDS.
No more impatient foot tapping from prospects while you fiddle with your spectacles/ascott/necklace other accessory in hopes you'll find the golden ticket to communicating your genius somewhere in their inanimate-ness.
Say 'see ya' to others saying 'Spit it out!' while you stumble to articulate your thoughts, feelings, power, purpose.
Have the words you speak and write DO the thing you want them to: convert, sell, inspire, engage, activate, motivate, (insert your verb of choice here).
Create your world, your work, your self (and your Self for my introspective + spiritual friends out there).
AND DO IT CONSCIOUSLY.
Great copy does more than tell a stellar story. Killer communication shares more than a message. When your brand speaks and has life in it, it does one simple yet elusive thing: it builds trust.
And trust is currency.
FOR THE LOVE OF WORDS
Sometimes I also #makeletters - and would be just tickled if you checked them out.