Wait...web copy that sounds like a normal person...works?
YEP. HOW? Human connection, silly.
Your audience is craving a connection with you, yet industry speak can fall short in bringing out more than simply your services. And I hear you: putting personality into hyper-technical info and processes can be like trying to put together a puzzle where none of the pieces seem to fit.
AND. Imagine having people 'get it' on the first go - and dive in to know more. Imagine describing your expertise feeling as painless as ordering your favourite cocktail at your local watering hole. No more glossy eyes from people sitting across from you; just focus, curiosity and intrigue as they listen to you articulating your thoughts with power and purpose.
Battling the blues of not knowing how to describe what you do?
Stuck in some old service descriptions that haven't evolved with you and your growing magic?
Ready to own your contribution and have brand language that stops people in their tracks?
Welp...this might be where you and I become real close.
I'M HERE TO HELP YOU USE YOUR WORDS.
Emphasis on YOUR. The words that YOU naturally use. The words that tell YOUR story - not your competitors. The words that your clients or community knows they're waiting to hear...and can only hear from y-o-u.
And the ones that you can naturally speak and share with purpose and power. Assuredness and awesomeness. Grace and gusto.
Have the words you speak and write DO the thing you want them to: convert, sell, inspire, engage, activate, motivate, (insert your verb of choice here).
Create your world, your work, your self (and your Self for my introspective + spiritual friends out there).
AND DO IT CONSCIOUSLY.
Great copy does more than tell a stellar story. Killer communication shares more than a message. When your brand speaks and has life in it, it does one simple yet elusive thing: it builds trust.
And trust is currency.
Trust is the access point to a 'yes'.
FOR THE LOVE OF LETTERS
Sometimes I also #makeletters - and would be just tickled if you checked them out.